Back to the Future?
Here’s the latest rumour to emerge from Matlock: YHA are considering returning to the Simple – Standard – Superior – Special classification scheme for hostels last used in 1988.
The 21st century marketing term for this is “segmentation”, but the purpose is the same: helping hostellers know what to expect at any particular hostel. Is it a plush place full of private rooms and en-suite facilities, or a cottage with toilets and showers at the bottom of the garden? Since the YHA network includes both extremes and everything in between, it makes sense to have some way to identify which is which.
Plans to reintroduce frizzy perms, acid-washed jeans and Bros have been denied…
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Nice to see you have included a picture of yourself at the top of this article!
That’s great news.
Next they will rename the Guide as the Handbook and list in it prices, opening dates and other such valuable information.
Never mind renaming the guide, I’m waiting for them to put overnights back to a shilling a night!