19th September 2007

Double Plug for Local Groups

Filed under: Marketing, NewsChris Hunt @ 11:34 am

The latest edition of Discover magazine (pictured left) is winging it’s way towards members’ doormats. Launched as a replacement for Triangle earlier this year, Discover is more like a glossy brochure for YHA properties and services than a conventional magazine. In this issue, the areas of YHA life to get this jazzy treatment include Affiliated Groups!

On page 15 there’s a quarter-page advert inviting readers to “meet like-minded people at Affiliated groups”:

Now, the picture doesn’t look much like my local group (nor many others that I’ve come across), and you need to be pretty persistent to find any information about them on the website, but it’s still a good plug for the world of YHA groups. But wait, there’s more…

Tucked away in the corner of the What’s On section is a second invitation to join your local group:

Local Groups

If you want to meet up with like-minded people, then seek out your nearest YHA local group – people from the same area, who meet regularly for trips away. Click on Affiliate groups at www.yha.org.uk/yha-membership

Groups have given the YHA a lot of stick over the years about their failure to promote them, so if this means that particular tide is turning it should be welcomed. True, we may struggle to retain that quarter-page spot if YHA can find advertisers willing to pay real money for it, but at least we’re in the running for free adverts when they’re available.

Well done YHA, now keep it up!

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